thecoffeeboys.com RSS Feed
 

Archive for coffee

UK Coffee Leader Summit Report - Part One

Hugh and I were kindly invited by Jeffery Young of Allegra Strategies to attend the UK Coffee Leader Summit on the day previous to Caffe Culture.  These events are always useful from a networking perspective (even though that’s generally an expression that puts the fear of god into me) but there was some great content [...]

Tales from New York 1 - How well do YOU target YOUR customers?

I’m just back from nearly three weeks in the US and spent considerable time in New York - it is, as ever, just about the most stimulating city on the planet.
I saw some amazing retailing and some inspirational restaurants but I have to say the quality of the coffee bars (that I saw anyway) wasn’t [...]

What are the “Reasons Why” your customers visit you?

I’m increasingly obsessed with this concept since it applies to such a large extent in so much of our lives.
Why does Tiger Woods want to keep getting better at golf for example? What drove Michael Schumacher, despite so many years at the top of Formula One, to still work harder than anyone else and [...]

Give your customers a “reason why”…

On Sunday and Monday of this week Hugo and I were speaking at the Hotelympia show in London.  Ultimately both talks went very well and we had good audiences at both but it was a graphic illustration of the need to have a strong “reason why” in terms of promotion.   There had been very little [...]

How coherent is your branding?

Coming through Edinburgh airport for the second time in as many weeks I was again struck by just how superb a job the West Cornwall Pasty Company do. They have the last stand in a long line of food and coffee operations but their branding and use of great images is so brilliant that [...]

Uniqueness versus customer uncertainty…

(Sorry - long winded post alert.  But please bear with me.)
I was passing through Edinburgh last week meeting some new clients and had some time to kill before I took my plane home. As usual my intention was to trot round all the coffee outlets I could find and see what was interesting and [...]

Buddha, spaghetti sauce and coffee

“Believe nothing just because a so-called wise person said it. Believe nothing just because a belief is generally held. Believe nothing just because it is said in ancient books. Believe nothing just because it is said to be of divine origin. Believe nothing just because someone else believes it. Believe only what you yourself test [...]

Some facts about the business of coffee

According to a recent Mintel report the market for branded coffee shops will increase by 52% from 2006 to 2011.  The profile it follows will be something like this.

2006 - £675 million
2007 - £736 million
2008 - £801 million
2009 - £874 million
2010 - £948 million
2011 - £1.02 billion

The big three - Starbucks, Costa and Caffe Nero [...]

The death of passion…

The death of passion and the initial obsession to create a truly outstanding business is a horrible thing to witness. And yet we see it every day of the week.
As I was returning home from my holidays we stopped off in a little restaurant that we have used over many years. The [...]

The five words that trap most owners in their business… (part two)

“You have to be there…”
It’s nonsense for so many reasons. But obviously at it’s most simplistic Howard Schulz isn’t there in every Starbucks and they seem to do okay. Every major chain manages to cope without the “owner” being there so why can’t you?
But immediately I hear murmurs along the lines of [...]

To receive our free report and videos on the ten things you must concentrate on to survive the recession make sure you enter you name and email address below.
First Name:
Email: