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At the Coffee Leaders Summit on Expenses.

Completely agree with Johnny … Some great points.
Have to say Freddie’s “Aaaayy Ohh” (last 50 secs of the clip is one of my outstanding memories of the 80’s … The control that he has is staggering with such a large crowd - pure genius.
To be fair to Pret - They do do it. And that [...]

May 26th, 2009 | Tags: Add new tag | Category: 343932, Coffee Buying, Coffee People, Hotelympia, Hugh Gilmartin, Jack Welch, Johnnie Richardson | Leave a comment

Give your customers a “reason why”…

On Sunday and Monday of this week Hugo and I were speaking at the Hotelympia show in London. Ultimately both talks went very well and we had good audiences at both but it was a graphic illustration of the need to have a strong “reason why” in terms of promotion. There had been very little [...]

February 21st, 2008 | Category: "Reason why" marketing, Coffee Business, Hotelympia, Hugh Gilmartin, Johnnie Richardson, Starbucks, The CoffeeBoys, coffee, profit | Comments (5)


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