Completely agree with Johnny … Some great points.
Have to say Freddie’s “Aaaayy Ohh” (last 50 secs of the clip is one of my outstanding memories of the 80’s … The control that he has is staggering with such a large crowd - pure genius.
To be fair to Pret - They do do it. And that [...]
On Sunday and Monday of this week Hugo and I were speaking at the Hotelympia show in London. Ultimately both talks went very well and we had good audiences at both but it was a graphic illustration of the need to have a strong “reason why” in terms of promotion. There had been very little [...]
I have been on my travels in the last 6 weeks and thinking of my trip am reminded of a brilliant comment a Brazillian made to me ;
Coffee is like Sex …. Everybody wants it but not many know what good is!
Businesses spend a lot of time and energy extolling the virtue of their coffee. [...]
Its easy to make this point, and I realise like many things we all know the adage that ‘Show me your friends and I’ll tell you what sort of a person you are’, however, it is very difficult to convey the profound meaning of it and in the business of coffee like many others it is a [...]
Want to know where to go for great food when visiting somewhere ? …. or if you are like me want to know where the best coffee places are in a new city ? Trying to figure your way through the jungle of information that is available on the internet, or guidebooks ? You are [...]
When a typical small customer enters your business you should see £100,000 stamped on their forehead. This is why;
If your average spend is £3 and an average customer visits three times a week then that person is likely to spend around £400 per year if they come in regularly. Over five years that adds up [...]
Today I met a very sharp restaurateur who is in Day 3 of his new Italian Restaurant on Belfast’s trendy Lisburn Rd. He buys his coffee from somebody else. We had a great chat about the challenges & pressures of opening a new business and I decided to try him out. The pizza was delicious, [...]
One of my mantra’s over the years has been the famous 4 rules of referral …. all you ever need to do to keep customers …
1. Turn up on time
2. Do what you say
3. Finish what you start
4. Say please & thank you
1 [...]
…our book is going to print!
After what seemed like eternal delays with the binding and final design we have gone to print.
We hope to be in possession of the first copies at the end of next week and would like to thank all of you who have patiently waited and continued to nudge us along.
It [...]
Reading the brilliant Jack Welch tonight on Candor which he calls “The biggest dirty little secret in business” in his bestseller ‘Winning’, I realise just how very important this idea is in the coffee business.
Just focus for a minute on the exact meaning of the word from the Oxford Dictionary ;
1. Frankness or sincerity of [...]
