At Caffe Culture this year much of what Hugh and I will be doing is talking about marketing.
In our coffeeshopquestion survey (which if you haven’t filled it out yet - please DO!) the biggest issue so far is an inability to attract new customers. Therefore this will be a major part of our talk.
One [...]
Today’s Guardian has yet another story about the closure of pubs and clubs.
http://www.guardian.co.uk/business/2010/jun/06/bars-pubs-bust
We’ve talked about this many times and in many formats but it continues to be a great opportunity for coffee shops. The reality is that the big three historical centres of a community are all disappearing:
1. Churches - as a nation we really [...]
Today The Coffee Boys move into the funky new Web 2.0 world - we’re getting down there with the hip media kids and at the moment they’re staring at us in a “freak” fashion but we’re here to stay.
Hugh and I will be producing a lot more of these in the future but hopefully it [...]
When I visit any coffee bar or restaurant I always have a question in my mind and I believe every single customer does exactly the same thing - whether they realise it subconsciously or not. That question is:
Do they really want me to be here? Do they really give a s*#t that i’ve [...]
I’m just back from nearly three weeks in the US and spent considerable time in New York - it is, as ever, just about the most stimulating city on the planet.
I saw some amazing retailing and some inspirational restaurants but I have to say the quality of the coffee bars (that I saw anyway) wasn’t [...]
Why are you doing what you do?
What is the outcome?
What are you slogging away day to day for?
Most people simply can’t answer these questions within their business. You must be able to clearly state what it is that you want out of the business in an effort to properly move towards that. Do [...]
