Recently I’ve been working with a lot of very successful operators… Recently I’ve been talking to a lot of operators who are really struggling… Today I realised that, WITHOUT EXCEPTION, these two groups thought entirely differently about one key factor… They way they think about the customers in relation to the success or failure of [...]
The use of social media (and an online strategy in general) is one of the key ways to cleverly increase your ability to interact with and retain customers. At Caffe Culture this year I will be doing a session on How to Create a Profitable Online Strategy . We’ve been working on a variety of [...]
Take a wee look at this video. In essence it’s a relatively basic band playing a bit of a tired old ZZ Top song. But the actions of one guy turns it into something that has now had 2.5 million views on Youtube! Sometimes that’s all it takes. A decent underlying business and a HUGE [...]
First of all congratulations to all of you who made the list. Clearly these things are important and sometimes a pat-on-the-back by the media is as important as a few extra pounds in the till. Much as Hugh and I often rant that “it’s all about the money” it is clearly equally all about a [...]
The following is a short video about a guy in the US who is giving away a free AK-47 with every “truck” he sells. The interesting thing is that he is clearly a intelligent guy and actually argues his point relatively well. For those of us in the UK (and clearly parts of the US [...]
The collapse of O’Briens (and Coffee Republic) is to a large extent not very surprising but it comes into acute focus since I go past an O’Briens and an Eat nearly every week in life at a majot UK airport. The difference and the “DESIRABILITY” between the two of them couldn’t be more marked. For [...]
A clip from our Exhibition rantings in Glasgow last month kindly sent to me by our Coleraine friend. Caffe Culture coming soon with new concepts from our new book … currently with the publishing editors (very fussy folk) and due for release hopefully next month. Hugo.
Hugh and I were kindly invited by Jeffery Young of Allegra Strategies to attend the UK Coffee Leader Summit on the day previous to Caffe Culture. These events are always useful from a networking perspective (even though that’s generally an expression that puts the fear of god into me) but there was some great content [...]
This year we are undertaking a variety of events at Caffe Culture at Olympia in London. Firstly we are talking on both Wednesday and Thursday under the title of “Recession proof your business“. This will be on the main stage and is at 1.00 p.m. http://www.caffeculture.com/page.cfm/Link=36/t=m/goSection=20 We will finally be launching our long awaited “Ten [...]
