Category Archives: Coffee Marketing
Looking for creative inspiration?
At Caffe Culture this year much of what Hugh and I will be doing is talking about marketing. In our coffeeshopquestion survey (which if you haven’t filled it out yet – please DO!) the biggest issue so far is an inability to attract new customers. Therefore this will be a major part of our talk.… Read More »
UK Coffee Leader Summit Report – Part One
Hugh and I were kindly invited by Jeffery Young of Allegra Strategies to attend the UK Coffee Leader Summit on the day previous to Caffe Culture. These events are always useful from a networking perspective (even though that’s generally an expression that puts the fear of god into me) but there was some great content… Read More »
Tales from New York 1 – How well do YOU target YOUR customers?
I’m just back from nearly three weeks in the US and spent considerable time in New York – it is, as ever, just about the most stimulating city on the planet. I saw some amazing retailing and some inspirational restaurants but I have to say the quality of the coffee bars (that I saw anyway)… Read More »
What are the “Reasons Why” your customers visit you?
I’m increasingly obsessed with this concept since it applies to such a large extent in so much of our lives. Why does Tiger Woods want to keep getting better at golf for example? What drove Michael Schumacher, despite so many years at the top of Formula One, to still work harder than anyone else and… Read More »
Who paid your mortgage this Christmas?
Every coffee business of almost any type (even the unsuccessful ones) manages to generate some fiercely loyal customers. These customers very often visit every day and sometimes will visit several times a day. Occasionally they can be irritating and offer you all sorts of advice that you could easily do without. But ignore them at… Read More »
How coherent is your branding?
Coming through Edinburgh airport for the second time in as many weeks I was again struck by just how superb a job the West Cornwall Pasty Company do. They have the last stand in a long line of food and coffee operations but their branding and use of great images is so brilliant that you… Read More »
Who are you doing it with ? ….
Its easy to make this point, and I realise like many things we all know the adage that ‘Show me your friends and I’ll tell you what sort of a person you are’, however, it is very difficult to convey the profound meaning of it and in the business of coffee like many others it is a… Read More »
Buddha, spaghetti sauce and coffee
“Believe nothing just because a so-called wise person said it. Believe nothing just because a belief is generally held. Believe nothing just because it is said in ancient books. Believe nothing just because it is said to be of divine origin. Believe nothing just because someone else believes it. Believe only what you yourself test… Read More »
Some facts about the business of coffee
According to a recent Mintel report the market for branded coffee shops will increase by 52% from 2006 to 2011. The profile it follows will be something like this. 2006 – £675 million 2007 – £736 million 2008 – £801 million 2009 – £874 million 2010 – £948 million 2011 – £1.02 billion The big… Read More »