Category Archives: Hugh Gilmartin
Three ideas for increasing your gross profit…
And don’t forget about our webinar on Tuesday! We’re going to be going through the seven main ways (for almost any business) that you can drive new customers through your doors. It’s a totally free one hour webinar and we hope to provide you with some real value as well as introduce an entirely new… Read More »
At the Coffee Leaders Summit on Expenses.
Completely agree with Johnny … Some great points. Have to say Freddie’s “Aaaayy Ohh” (last 50 secs of the clip is one of my outstanding memories of the 80’s … The control that he has is staggering with such a large crowd – pure genius. To be fair to Pret – They do do it.… Read More »
Give your customers a “reason why”…
On Sunday and Monday of this week Hugo and I were speaking at the Hotelympia show in London. Ultimately both talks went very well and we had good audiences at both but it was a graphic illustration of the need to have a strong “reason why” in terms of promotion. There had been very little… Read More »
Coffee, Sex & Doing the Business …
I have been on my travels in the last 6 weeks and thinking of my trip am reminded of a brilliant comment a Brazillian made to me ; Coffee is like Sex …. Everybody wants it but not many know what good is! Businesses spend a lot of time and energy extolling the virtue of… Read More »
Who are you doing it with ? ….
Its easy to make this point, and I realise like many things we all know the adage that ‘Show me your friends and I’ll tell you what sort of a person you are’, however, it is very difficult to convey the profound meaning of it and in the business of coffee like many others it is a… Read More »
Its Brilliant, Amazing, Fantastic, Fabulous … and yes if you insist Awesome!
Want to know where to go for great food when visiting somewhere ? …. or if you are like me want to know where the best coffee places are in a new city ? Trying to figure your way through the jungle of information that is available on the internet, or guidebooks ? You are… Read More »
The £100k Cup of Coffee
When a typical small customer enters your business you should see £100,000 stamped on their forehead. This is why; If your average spend is £3 and an average customer visits three times a week then that person is likely to spend around £400 per year if they come in regularly. Over five years that adds… Read More »
The Question is more important than the Answer
Today I met a very sharp restaurateur who is in Day 3 of his new Italian Restaurant on Belfast’s trendy Lisburn Rd. He buys his coffee from somebody else. We had a great chat about the challenges & pressures of opening a new business and I decided to try him out. The pizza was delicious,… Read More »
“Finally” from me too.
One of my mantra’s over the years has been the famous 4 rules of referral …. all you ever need to do to keep customers … 1. Turn up on time 2. Do what you say 3. Finish what you start 4. Say please & thank you 1 & 4 could also mean – Be… Read More »