Category Archives: Michael gerber

The five words that trap most owners in their business… (part two)

“You have to be there…” It’s nonsense for so many reasons. But obviously at it’s most simplistic Howard Schulz isn’t there in every Starbucks and they seem to do okay. Every major chain manages to cope without the “owner” being there so why can’t you? But immediately I hear murmurs along the lines of “well,… Read More »