Starbucks are managing to use the current economy as a way of blaming their falling sales: Boo Hoo Starbucks – It’s not my fault mummy This is one of the key points that we deal with in our free new report and videos (to be published In May at Caffe Culture). Many operators are allowing… Read More »
Tomorrow evening in the US Starbucks are closing all their stores to retrain their baristas. They’ve pulled together some nifty new milk frothing techniques and changed a couple of the rules in terms of pulling shots. It’s their latest attempt to get themselves back on track after a pretty dismal year. All round the world… Read More »
On Sunday and Monday of this week Hugo and I were speaking at the Hotelympia show in London. Ultimately both talks went very well and we had good audiences at both but it was a graphic illustration of the need to have a strong “reason why” in terms of promotion. There had been very little… Read More »
(Sorry – long winded post alert. But please bear with me.) I was passing through Edinburgh last week meeting some new clients and had some time to kill before I took my plane home. As usual my intention was to trot round all the coffee outlets I could find and see what was interesting and… Read More »
According to a recent Mintel report the market for branded coffee shops will increase by 52% from 2006 to 2011. The profile it follows will be something like this. 2006 – £675 million 2007 – £736 million 2008 – £801 million 2009 – £874 million 2010 – £948 million 2011 – £1.02 billion The big… Read More »
“You have to be there…” It’s nonsense for so many reasons. But obviously at it’s most simplistic Howard Schulz isn’t there in every Starbucks and they seem to do okay. Every major chain manages to cope without the “owner” being there so why can’t you? But immediately I hear murmurs along the lines of “well,… Read More »
Within much of our consulting work and our book and cafe profits course we extensively teach taking every area of your business and just making it better. Much of the process involves breaking it all down and putting it back together in a more profitable way. It’s a great system and we have yet to… Read More »
…… so what are doing to keep them ? Most of us know that we need new customers …. in fact, most people devote the vast majority of their time, money and energy on acquiring new customers and all but ignoring existing business … a huge mistake. There are only 3 ways outside of new… Read More »