So what?

Why are you doing what you do?

What is the outcome?

What are you slogging away day to day for?

Most people simply can’t answer these questions within their business. You must be able to clearly state what it is that you want out of the business in an effort to properly move towards that. Do you simply turn up day-in and day-out and do “your very best” or is there some clear plan?

• How long will you do it?

• What will you do when you finish?

• How much money will you sell it for?

• How much will you grow the business this year?

• How much money will you make this year?

• What is the plan for making that money?

And – if you have the answers to these questions. If you clearly know the “So what?” then are you working to a clear plan on a daily basis? Or are you drifting along with your goal little more than a vague wish?

You must, must, must have a clear goal, a clear plan for producing it and a clear system for measuring. Every single week I come across clients who singularly fail to grasp these concepts. They simply “go to work” every day and confuse activity with productivity. They end the week with the vague satisfaction of a job well done but ultimately they haven’t moved themselves one inch closer to some of their larger dreams or goals. The ones who do have a clear “So what?” and a clear plan that they stick to and amend in the light of circumstances are worth vastly more than the rest. Trust me, the difference is huge and this should be all the proof you need.

You need effective and efficient action towards your clear goal every day.

Think about this when you arrive in tomorrow morning. Think about the “So What?” in your business and how your daily actions are moving you (or not) towards that goal.

(A slightly esoteric post today but this is more important than almost anything else I write in here)

Johnnie Richardson

How many of the ten big mistakes are you making?