The power of outrageous marketing

By | July 26, 2009

The following is a short video about a guy in the US who is giving away a free AK-47 with every “truck” he sells. The interesting thing is that he is clearly a intelligent guy and actually argues his point relatively well.

For those of us in the UK (and clearly parts of the US too) this is truly shocking. But just look at how much coverage this has got him and how much of an immediate impact it has had on his sales.

Clearly I’m not proposing you try to give away guns with every coffee but there is a huge amount to learn from this. Just imagine how much of a talking point this must be in his local neighbourhood.

What can you do that is outrageous and will grab local headlines?

This is classic “Hustle” at its best as we talk about in the latest module in your “Free Recession Report”

And this is exactly the sort of thing that you need to do to make sure you thrive and survive during these tough times.

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