Who are you doing it with ? ….

By | October 5, 2007

Its easy to make this point, and I realise like many things we all know the adage that ‘Show me your friends and I’ll tell you what sort of a person you are’, however, it is very difficult to convey the profound meaning of it and in the business of coffee like many others it is a fact that ;

You are your customer/client list.

Call it many things ; Selective sell, 80/20 rule, Individualisation, PR strategy, Focus, Niche , VIP or (God forbid) Key Witness Account the bottom line is that You are your Client portfolio. You are professionally defined by who you do business with.

So make your customer list count. Spend time planning it. Take great care deciding who. And be prepared to say No. Those businesses who grow by acquiring the wrong type of customers are never going to become great. Think about how this very obvious strategy can apply to your business …. yes its about location and taste and quality and service and on and on but your secret weapon can be serving the right people …. every £1 is not equal …

Hugo

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